We love organic: KiND for the environment and our children


Webshop KiND brings Europe's best children's brands to South Africa and with 'best' we mean: amazing brands that produce their apparel in an organic way.

The first brand we introduce is Gray Label. This well known global brand tries to have a positive impact on children’s lives and the world they live in.

GOTS certified
Gray Label's garments are made in a factory near Porto in Portugal. They have chosen this factory because it invested in all requirements needed to become officially GOTS* certified. From harvesting the raw material through environmentally and socially responsible manufacturing, GOTS provides a credible and ensured organic status. Actually, the criteria of the Global Organic Textile Standard (GOTS) are considered to be the strictest criteria you can find.

About organic
What makes organic materials like organic cotton so much better than conventional ones? They are grown in a way that uses methods that lessen the impact on our environment. And organic cotton uses far less water too.

The main benefit of using organic cotton is that the crops aren’t treated with pesticides and insecticides. These toxins are harmful for farmers and workers, for the eco-system, but also for our kids and babies

Why we love Gray Label
Now you know why KiND loves Gray Label. Not only for their amazing designs and outstanding quality, but also because Gray Label cares about our children and the environment.

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*GOTS = Global Organic Textile Standard