KiND: organic kids and baby clothes in South Africa

Sneak preview

Pre orders for Gray Label summer collection start soon

Back in stock!

Natural perfume Nurture is especially made for (new) moms

Showroom

Come visit our showroom in Cape Town, Tamboerskloof

KiND ORGANIC BABY AND KIDS WEAR

KiND curates luxury European brands for babies and kids. At the moment we represent the globally established Amsterdam brands Gray Label and Donsje in South Africa.

No harmful chemicals or toxic dyes are used in the making of the goods that we sell.

We sell online via KiND.co.za and we work on a pre-order basis. Sign up for our newsletter and we'll send you the catalogues of the brands we represent. Or come explore our brands at the KiND showroom in Cape Town.

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Featured collection

Baby onesie with collar

R490

Baby wearing vintage pink sleeveless suit gray label by KiND

Baby Sleeveless Suit

R750

KiND blue grey playsuit for baby gray label front

Baby Long sleeve Playsuit

R850

Baggy seamless relaxed jogging pants in mustard by gray label exclusively available at kind.co.za

baggy mustard pants kind gray label organic kids wear

Baggy Pants Seamless

From R690

View all

kids

natural perfume

baby

Testimonials

Charlotte is lovely and I recommend you to go to KiND's showroom and have a browse to feel the organic quality for yourself.
Caitlin F.

Nurture is incredible. I've finally found my scent.
Anel van der Merwe

I get really excited when I come across a brand that understands the importance of sustainability, quality and simple design.
Jenna McArthur

Nurture is extremely soft, fresh and since it's 100% natural, it is the perfect gift for pregnant and breastfeeding women.
Christine Meintjes, The Pretty Blog

It really is the softest cotton I have ever felt. Like suede. Thanks so much for bringing such quality into SA.
Giselle Linstrom

I can't describe how soft this organic cotton is and the best part is: the Gray Label apparel is unisex so when one grows out of something it can just be passed on.
Angie Batis (Miss LuckyPony)

I've never felt an item of clothing that is this soft. It's like dressing your baby in a pillow of clouds.
Catharine Swayde, Mama Bear Blog

I took a risk and bought the Nurture perfume online. It smells exactly like the description. I love it.
Charlotte Moore

Finally got my hands on this beautiful natural perfume Nurture. Thanks for the great service KiND.co.za!
Ashleigh Jayne