Start shopping sustainably | baby and kids clothing available during lockdown

How we work

KiND is a baby and kids brand that brings Europe’s best organic brands to South Africa. We understand the importance of sustainability, quality and the beauty of simple design. Buy less, choose better.

Check out our limited baby and kids collection.

We work on a pre-order basis

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The Beach & Bandits swimwear is amazing! I actually ordered some more last night :-) love that the fabric is so light and the cut is just perfect! 

Suzanne Raath

Gray Label uses the softest cotton I have ever felt. Like suede. Thanks so much for bringing such quality into SA. 

Giselle Linstrom

Charlotte is lovely and I recommend you to go to KiND's showroom and have a browse to feel the organic quality of their brand Gray Label for yourself. 

Caitlin F.

Nurture by Gray Label is incredible. I've finally found my scent. 

Anel van der Merwe

I get really excited when I come across a brand that understands the importance of sustainability, quality and simple design. 

Jenna McArthur

Nurture is extremely soft, fresh and since it's 100% natural, it is the perfect gift for pregnant and breastfeeding women.

Christine Meintjes, The Pretty Blog

Ek het so lank gewag vir iemand om ongelooflike kinderklere van Europa af in te voer omdat dit so skaars in Suid Afrika is. Hulle produkte is van die hoogste gehalte en hulle diens was fantasies, so profesioneel en behulpsaam. Hulle stel nooit teleur nie.

Marina Meyer

My friend Tarryn received her parcel with Gray Label onesie for her newborn baby and she is VERY happy. She said the quality of the material is amazing.

Jenine Lindeque

I took a risk and bought the Nurture perfume online. It smells exactly like the description. I love it. 

Charlotte Moore