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Meet our new brand: Donsje!

Pre orders now open

Gray Label

Explore our Gray Label winter collection for kids and babies

This one is for you

Nurture is especially made for (new) moms

Showroom

Come visit our showroom in Cape Town, Tamboerskloof

KiND ORGANIC BABY AND KIDS WEAR

KiND curates luxury European brands for babies and kids. We represent the globally established Amsterdam brands Gray Label and Donsje in South Africa. 

No harmful chemicals or toxic dyes are used in the making of the goods that we sell. 

We work on a pre order base. Sign up for our newsletter and we'll send you the catalogues of the brands we represent. Or come explore our brands at the KiND showroom in Cape Town. 

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kids

natural perfume

baby

Testimonials

Charlotte is lovely and I recommend you to go to KiND's showroom and have a browse to feel the organic quality for yourself. 

Caitlin F.

Nurture is incredible. I've finally found my scent. 

Anel van der Merwe

I get really excited when I come across a brand that understands the importance of sustainability, quality and simple design. 

Jenna McArthur

Nurture is extremely soft, fresh and since it's 100% natural, it is the perfect gift for pregnant and breastfeeding women.

Christine Meintjes, The Pretty Blog

It really is the softest cotton I have ever felt. Like suede. Thanks so much for bringing such quality into SA. 

Giselle Linstrom

I can't describe how soft this organic cotton is and the best part is: the Gray Label apparel is unisex so when one grows out of something it can just be passed on. 

Angie Batis (Miss LuckyPony)

I've never felt an item of clothing that is this soft. It's like dressing your baby in a pillow of clouds. 

Catharine Swayde, Mama Bear Blog

I took a risk and bought the Nurture perfume online. It smells exactly like the description. I love it. 

Charlotte Moore

Finally got my hands on this beautiful natural perfume Nurture. Thanks for the great service KiND.co.za! 

Ashleigh Jayne