About KiND

KiND curates luxury European brands for babies and kids.

At the moment we represent the globally established Dutch brands Gray Label and Beach & Bandits in South Africa. 

We sell online and we work on a pre-order basis.

Sign up for our newsletter and we'll let you know when pre-orders open. 


We will alert you when our premium organic brands have new collections to pre-order from.
We'll send you the catalogues and you can pick anything you like for your little one(s).
We check and confirm your order and send you an invoice. Please pay upfront.
Ordering and processing takes ± four weeks, after which our trusty couriers deliver to you.
Contribute to the KiND Pre-Loved movement: less waste, more sustainability & happiness.


The Beach & Bandits swimwear is amazing! I actually ordered some more last night :-) love that the fabric is so light and the cut is just perfect! 

Suzanne Raath

Gray Label uses the softest cotton I have ever felt. Like suede. Thanks so much for bringing such quality into SA. 

Giselle Linstrom

Charlotte is lovely and I recommend you to go to KiND's showroom and have a browse to feel the organic quality of their brand Gray Label for yourself. 

Caitlin F.

Nurture by Gray Label is incredible. I've finally found my scent. 

Anel van der Merwe

I get really excited when I come across a brand that understands the importance of sustainability, quality and simple design. 

Jenna McArthur

Nurture is extremely soft, fresh and since it's 100% natural, it is the perfect gift for pregnant and breastfeeding women.

Christine Meintjes, The Pretty Blog

Ek het so lank gewag vir iemand om ongelooflike kinderklere van Europa af in te voer omdat dit so skaars in Suid Afrika is. Hulle produkte is van die hoogste gehalte en hulle diens was fantasies, so profesioneel en behulpsaam. Hulle stel nooit teleur nie.

Marina Meyer

My friend Tarryn received her parcel with Gray Label onesie for her newborn baby and she is VERY happy. She said the quality of the material is amazing.

Jenine Lindeque

I took a risk and bought the Nurture perfume online. It smells exactly like the description. I love it. 

Charlotte Moore