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KiND curates luxury European organic brands for babies and kids. We are the proud exclusive stockist for the famous Amsterdam brand Gray Label in South Africa. 

Organic cotton is gentle on baby and kids skin. No harmful chemicals or toxic dyes are used in the making of the apparel that we sell. 

Online shopping. Fast delivery. Or come explore our collection at the KiND showroom in Cape Town. 



Nurture is extremely soft, fresh and since it's 100% natural, it is the perfect gift for pregnant and breastfeeding women.

Christine Meintjes, The Pretty Blog

It really is the softest cotton I have ever felt. Like suede. Thanks so much for bringing such quality into SA. 

Giselle Linstrom

I can't describe how soft this organic cotton is and the best part is: the Gray Label apparel is unisex so when one grows out of something it can just be passed on. 

Angie Batis (Miss LuckyPony)

I get really excited when I come across a brand that understands the importance of sustainability, quality and simple design. 

Jenna McArthur

Charlotte is lovely and I recommend you to go to KiND's showroom and have a browse to feel the organic quality for yourself. 

Caitlin F.

Nurture is incredible. I've finally found my scent. 

Anel van der Merwe

I've never felt an item of clothing that is this soft. It's like dressing your baby in a pillow of clouds. 

Catharine Swayde, Mama Bear Blog

I took a risk and bought the Nurture perfume online. It smells exactly like the description. I love it. 

Charlotte Moore

Finally got my hands on this beautiful natural perfume Nurture. Thanks for the great service! 

Ashleigh Jayne