About KiND

KiND was established in August 2018 by Mieke van den Berk and Charlotte Olthoff.
When we discovered that there is a big demand for high quality children's clothing in South Africa, we decided to bring in beautiful established kids brands from Europe:  Gray Label & Donsje.

KiND works on a pre order base. Send us an email and we'll send you the catalogues of the brands we represent: Gray Label & Donsje
KiND curates organic brands, making them KiND for kids and for the environment.

Our motto: buy less, choose better.
Invest in quality organic clothes that can be washed a million times and will still keep their shape, allowing you to pass them on from older siblings to younger ones.
We are passionate about slow fashion and being mindful about purchasing. 

Let's leave this world a better place than how we have found it and let's educate future generations about the importance of garments that are produced in an organic and sustainable way. 

KiND is the new cool.
Be part of our world.
Be KiND. 

Charlotte Olthoff and Mieke van den Berk

Charlotte Olthoff and Mieke van den Berk, founders KiND.