About Gray Label

about organic amsterdam brand gray label Gray Label: organic apparel for the little minimalist.

The first brand KiND is introducing to South Africa is the globally established Amsterdam brand Gray Label.

Gray Label is a 100% organic, sustainable brand. It is known for its simplicity and clean cut silhouettes. Gray Label lets kids be kids, choosing not to focus on overstated logos or ‘cute’ patterns and frills, but rather on amazing colours and mostly unisex designs.

Producing out of Portugal and using only organic materials, the brand is GOTS* certified, setting it apart from the rest.

KiND is the proud exclusive retailer for Gray Label in South Africa.