About Gray Label

gray label head band Gray Label: organic apparel for the little minimalist.

The first brand KiND is introducing to South Africa is the globally established Amsterdam brand Gray Label.

Boasting over 70 000 followers on Instagram, Gray Label is known for its simplicity and clean cut silhouettes.

Gray Label lets kids be kids, choosing not to focus on overstated logos or ‘cute’ patterns and frills, but rather on amazing colours and mostly unisex designs.

Producing out of Portugal and using only organic materials, the brand is GOTS* certified, setting it apart from the rest.

KiND is the proud exclusive retailer for Gray Label in South Africa.