About Gray Label

Gray Label from Amsterdam: organic apparel for the little minimalist. KiND is the proud exclusive retailer for Gray Label in South Africa. 

Gray Label is a 100% organic and sustainable kids and baby brand. It is known for its simplicity and clean cut silhouettes. Gray Label lets kids be kids, choosing not to focus on overstated logos or ‘cute’ patterns and frills, but rather on amazing colours and mostly unisex designs.

Producing out of Portugal and using only organic materials, the brand is GOTS* certified, setting it apart from the rest.

Be the first to know when you can pre order the new Gray Label collection: sign up for the KiND newsletter and we will email you the catalogue and instructions on how to order. 

gray label winter collection